Contracted by Waddell and Conder in collaboration with Creative B’stro, involved with designing the visual identity for telus’s new sub-branded retail chain of niche marketed concept stores. The focus was on creating an inclusive retail experience with high service that would showcase their sophisticated product mix while also creating an elegant multi-use environment that could be used to host a variety of community based events. An array of designer lighting, custom graphics, custom retail fixtures, interactive kiosks, scent control and sophisticated audio were all implemented to translate the client’s brand vision.
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